American Marketing Association
2021 AMA Winter Academic Conference. February 17-19, 2021 Join us for the 2021 AMA Winter Academic Conference, where we’ll explore the full range of potential benefits and costs of 21st-century technology, and calls for a renewed focus on the human side of marketing in the age of digital transformation.
Actived: Saturday Feb 20, 2021
How and Why Marketers Should Use Coupon Codes | AMA
Most inboxes are clogged with similar offers: Use MYDAY15 for 15% off on your birthday! Use MEMORIAL10 at checkout for $10 off your order over Memorial Day weekend! Promo codes are so prevalent that many online shoppers expect them and will search sites such as RetailMeNot or SlickDeals if they aren’t offered one by a retailer before purchase.
Save up to 25% off everyday car rental base rates at participating locations worldwide. Plus, enjoy bonus coupons and premier travel perks when signing up for Hertz Gold Plus Rewards® with your discount code. GE. Save up to 25% on appliances, with frequent special offers.
Do Consumers Always Spend More When Coupon Face Value Is
Product-line coupons are coupons that can be used on different products at different prices within a brand, thus providing customers with quite a bit of flexibility. For instance, consumers may get a $50-off coupon with which they can enjoy a price discount on any Dell laptop computer. In another scenario, consumers may receive an unrestricted
Choosing the Right Promotional Products for Your Brand | AMA
Event Farm has created products such as a digital gifting wall, where event attendees can tap their event ID or a wearable to receive exclusive digital content: coupons, videos or white papers. It can all be highly personalized to the attendee.
Session 1 - American Marketing Association
174 million consumers planned to shop during Black Friday in 2017 to get good deals. But many consumers want more than a deal. They want to get a deal that they think was unintended by a company, such as combining multiple coupons to get an item for free.
Marketers Missing Data They Need, Context to Find It
Their hard work yielded a vague understanding of why the coupons were used and they could only approximate whether the campaign had paid off. Now, Keenan works as executive vice president of marketing analytics at creative agency Periscope and can track consumer data down to a precise moment.
The New Shopping Ecosystem
The role of advertising through some key media during prime time— in-store presentation, placement, point-of-purchase, packaging, retail fliers and coupons—became the prime brand-builders. It was a one-way conversation directed from the manufacturer to the consumer during the relatively simple and short customer journey.
5 Marketing Strategies—and Missed Opportunities—During
2. Online and digital bets pay off. Online sales have grown to the highest level in The CMO Survey history. They now constitute 19.3% of sales—a 43% increase over just three months ago. Small companies (those with fewer than 500 employees) are taking advantage of selling online, with ecommerce accounting for 26.1% of sales.
Friday, August 9
UX OFF/ONLINE: Managing Customer Experience and Value The joint process of value co-creation in the Airbnb setting Yangyang Jiang, Makam S. Balaji The University of Nottingham Ningbo China Driving the New American Dream: Investigating Sharing Economy Worker Motivations Mark Gleim1, Catherine M. Johnson1, Stephanie J. Lawson2, Jennifer L. Stevens1
What is Marketing? — The Definition of Marketing — AMA
What Is Marketing? The AMA’s definitions of marketing and marketing research are reviewed and reapproved/modified every three years by a panel of five scholars who are active researchers.. Definition of Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners